Claudia Hofmann made her name as an international fashion consultant, trendscout, fashion stylist, and concept developer based in Berlin. Her diverse skills for on-, and offline solutions is with a keen focus on image campaigns, fashion editorials, fashion shows and online platforms.

This gained her the trust of faithful partners and clients such as for top fashion magazines like Elle, Glamour, GQ, Harper’s Bazaar, Handelsblatt Magazin, InStyle, Süddeutsche Magazin, Stern, The Impression, Vanity Fair, Vogue Arabia, Vorn, and Wallpaper.

Hofmann works on campaigns and television commercials for customers such as Adidas, Aldo, Audi, Bogner, BMW, Chanel, Esprit, H&M, Karl Lagerfeld for VW, Kendall Jenner x About You, Mercedes, Marc O’Polo, NEONYT, Puma, Porsche Design, s.Oliver, Sony, Target, Wolford, Wella, and Zalando etc.

To respond to today´s new business requirement, she created her own creative consultancy.

As fashion consultant she conducts trend research and implements these ideas with fashion brands, including strategic advice for the development of all marketing-related assets such as campaigns, lookbooks, packaging, store concepts as well as change processes in the field of sustainability and applying digital technologies. She is able with her team to satisfy any requests and walk with them step by step, towards a greater, more sustainable forever more inclusive future.

Claudia Hofmann co-founded the Fashion Council Germany. As a co-initiator and board member, her goal is to support and highlight young and aspiring fashion designers based in Germany. As well she co-founded Germany´s first e-commerce Stylebop.com in 2004. Since 2020 she is on the Advisory Board of StyleProtocol Germany’s first Tech company for Interoperability for Gaming, Metaverse and Virtual Environments.